Brand Communication Executive at Greensprings School

Greensprings School is seeking for outstanding candidates to apply for the position below.

Job Title: Brand Communication Executive

Job Location: Lagos

Company Name: Greensprings School, Lagos

Job Description: 

The Brand Communication Executive reports to the Head of Corporate Strategy.Responsible for providing media insights and foresights that will be used to create a strategic foundation to achieve the following objectives:Increase in student population, Increase of international students,Increase in boarding population. Also supports the school in achieving its objective of ranking as one of the top 5 schools in Africa and being the most preffered provider of education in Nigeria.

•Plan and execute all website, SEO/SEM, marketing database, email, social media and display advertising campaigns
•Plan and execute marketing campaigns for admissions and entrance examination
•Identify opportunities for marketing/PR that can lead to the primary objective of increasing student population
•Offline review of target markets segments and activities within the organisation for PR worthy events
•Measuring and reporting on the performance of all digital marketing campaigns
•Design, build and maintain the school’s social media presence
•Measure and report performance of all digital marketing campaigns, and assess against set goals (ROI and KPIs)
•Identify trends and insights, and optimize spend and performance based on the insights
•Website audit, review and regular updates
•Generation of content and clever writing for the school’s blog
•Explore partnership opportunities that can lead to increase in top of mind awareness and also generate leads for follow-up
•Create and adopt a system to engage and track leads generated from acquisition channels
•Plan, execute, and measure experiments and conversion tests
•Collaborate with internal teams to create landing pages and optimize user experience
•Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
•Instrument conversion points and optimize user funnels
•Develop strategic relationships with agencies and other vendor partners
•Evaluate emerging technologies and provide recommendations where necessary
•Engage in physical sales calls to feeder schools and targeted high profile housing estates

• BSc. degree in marketing or a related social science field
• Proven working experience in digital marketing
• Proven working experience in relationship management
• Demonstrable experience leading and managing SEO/SEM, marketing  database  email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising  digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• This person must be organized, resourceful, creative, and have strong  interpersonal skills.
• Solid knowledge of website analytics tools (e.g., Google Analytics,  NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and  constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and  measurement
• The candidate should have a strong grasp of current marketing tools and  strategies
• Must be able to lead integrated digital marketing campaigns from concept  to execution

Qualification Required: Bsc in any related Field. Master is an additional advantage

How to Apply: Interested and qualified candidates should send their CVs , application letter and credentials to – using the job role as  the subject of mail or apply via the careers page on the company’s website.

Closing Date: February 28, 2017

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