Tropical General Investments (TGI) Group Job Vacancy for a Brand Manager

TGI Groupis recruiting to fill the vacant position below:

Job Title: Brand Manager 

Job Location: Lagos

Educational Qualification: MBA (Marketing) from University/Business School/Institute of repute

Years of Experience:

  • Around 10 years’ experience in the Marketing function, in a Multinational FMCG environment, with demonstrable successes in the various areas of Product & Brand Management.
  • Experience of dealing with multi brand/product portfolio in a big Company.
  • Good experience of executing ATL, BTL, Market Research & Category Management across diverse geographies.

Other RequirementsKey competencies: Candidates should demonstrate the following competencies and attributes:

  • Relevant Functional Skills & Expertise.
  • Problem Solving.
  • Interpersonal Skills and Man Management.
  • Process & Procedure Implementation Skills.
  • Good Communication & Presentation Skills.
  • Team Spirit.
  • Stress Management.
  • Computer literacy and IT Skills.

Job Specification(s):

  • Responsibility of Marketing Planning & Execution including leading & implementing Marketing Strategies, Processes & Procedures Execution, Goals/Targets Delivery, Process Controls, People Management, Cross-Functional Support and Coordination, etc
  • Includes coordination & managerial roles internally, along with external agency & vendor handling
  • Executing the Marketing Plans for brands, across Regions
  • Breaking down the Annual & Quarterly Plans/Initiatives into actionable & detailed activity schedules and calendars followed by proper implementation and control
  • Ownership & responsibility for excellence for all ATL, BTL & TTL Initiatives as per Marketing & Category Plans.
  • Responsible for market activation programs, consumer promotions and trade interventions initiated by Marketing – with robust control & tracking mechanisms along with metrics to measure effectiveness of the program.
  • Liaise & Coordinate with internal departments (e. g. production, supply chain, sales, research and development) & external partners (e.g. agencies, freelancers, vendors, regulators, certification partners) to deliver successful marketing initiatives across platforms & geographies.
  • Execute Digital & Social Media initiatives.
  • Handle Market Research, Media Planning & Execution for brands, categories & projects assigned.
  • Improve brands’ visibility across evolving POS formats, Modern Trade, Key Accounts, HORECA etc – through innovative designs, developments & activations. Driving excellence in OOH & Ambient Media.
  • Product Management for NPD projects.
  • Developing Associations & Properties across media vehicles
  • Any other job which may be assigned by the management from time to time.

Apply Before: MBA (Marketing) from University/Business School/Institute of repute

How to Apply: Interested and qualified candidates should forward their application with an updated CV to: with the subject line “Brand Manager” 

Assessment details:
Suitable candidates will only be invited for interview

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