Cadbury Nigeria Plc Job Vacancy for a Category Brand Manager, Chocolate

Cadbury Nigeria Plc  is recruiting to fill the vacant position below:

Job Title: Category Brand Manager, Chocolate

Job Location: Lagos

Educational Qualification: University degree in Marketing or applicable working experience

Years of Experience: Minimum of 5 years’ experience in blue chip multinational FMCGs in both marketing & Sales roles with involvement in broad commercial issues.

Other Requirements:

Knowledge, Skills and Experience Required

• Excellent Knowledge of English language
• Strong PC literacy (Excel, PP)

• Strong people management skills
• Communication skills
• Idea Leadership and Drive for Results
• Handling Complexity, problem solving, analytical and conceptual skills
• Business Acumen, Organizational agility
• Project leadership skills
• Strong planning skills


• Demonstrable experience in execution of outstanding marketing programmes based on consumer insights.
• In-depth understanding of consumer needs
• Influencing senior stakeholders.

Job Specification(s):

  • Supports the execution and performance of annual category marketing plans in the country / cluster aligned with the category strategy for P&L delivery with a monthly / quarterly and annual horizon.
  • Implements superior consumer and customer activation of agreed brand equity , renovation and innovation 4-2-1 ‘s
  • Implements the IMC programs, working with BU category activation , agencies, and drive local adaptation of brand communication
  • Manage connection & media planning and buying locally
  • Ensure effective working relationships and cross functional alignment of the category marketing plans with RCT, Sales (Category Planning & KAM) CI, CS&L and Finance and agency leadership to ensure effective in market brand activation in accordance with brand plans, activation strategy, schedule and calendar
  • Manages required investment, prioritization, resources and enablers in order to deliver category targets
  • Collaborates with the Equity &Innovation teams to develop insight led and strategically relevant communication that drive brand health and category growth within the cluster/market
  • Feedbacks into product development and service offers; collaborate to create, launch and track performance of product and service offerings in our markets
  • Manages marketing spend budgets & improve profitability (ROI) across the cluster/market
  • Understands local Sales capacity execution capability and coordinate with Category Lead and market GM’s on cross category priority alignments.

Key Performance Indicators 
• Brand / Category P&L @ AC , Revised Forecasts –  Volume  , revenue , gross margins  %, Net contribution % at Market level
• Cluster Category P&L
• Market Share Markets
• GTN efficiency and ROI
• A&C spend effectiveness  and ROI’s
• Brand penetration / frequency in market


Apply Before: Not Specified

How to Apply: Interested and qualified candidates should Click Here to Apply


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