Senior Manager, Marketing Job in a Life Assurance/Insurance Company

Fosad Consulting Ltd have been mandated by a client of ours to source for a top notch individual to fill the role below:

Job Title: Senior Manager, Marketing  

Job Location: Lagos

Educational Qualification: Relevant tertiary Marketing qualification.

Years of Experience: Minimum of 15 years’ experience

Other Requirements:
· Individual must have multinational experience.
· Insurance industry experience an advantage but not critical.

Skills

  • Individual must have multinational experience.

Job Description

Key Focus
This role manages marketing unit, develops and ensures implementation of a marketing strategy. This role is individually accountable for achieving results through efforts of other managers over periods of 1-2 years.

Descriptor
· Provides detailed input and assists in the compilation of Company and BU’s strategy.
· Takes accountability for overall marketing strategy.
· Develops and communicates clear and executable marketing business plans taking cognisance of the respective BU’s strategies.
· Oversees implementation of all internal and external communication plans in consultation with BU’s.
· Devises brand integrity in the organisation through communication brand governance within the organisation.
· Manages staff and aligns staff performance contracts to business plans.
· Engages with BU’s to identify and deliver on opportunities for synergy with regard to marketing.
· Devises marketing strategic plan and ensures implementation.
· Devises and implements marketing plans for customer segments.
· Ensures that marketing strategy/business plan and targets are aligned with overall business strategy.

Key Result Areas
Communication:
· Oversees implementation of all internal and external communication plans in consultation with BU’s.
· Devises brand strategy to position company as a leader in the financial services industry.
· Ensures brand integrity in the organisation.

Marketing Service Management:
· Individually accountable for marketing strategy through others over a 1-2 year period.
· Provides detailed input and assists in the compilation of business strategy.
· Defines performance parameters (including balanced scorecard) and measurement for area under supervision.
· Drives operational excellence throughout area of supervision.
· Develops and communicates clear executable marketing business plans taking cognisance of the respective BU’s strategies.
· Devises marketing strategic plan and ensures implementation.
· Devises and implements marketing plans for customer segments.

Stakeholder Management:
· Engages with BU’s to identify and deliver on opportunities for synergy with regard to marketing.
· Manages key external relationships as required in the business, government, media etc.

Team Effectiveness:· Individually accountable for staff time, tasks and output quality, over periods of up to a year.
· Balances own priorities with directing and motivating others.
· Creates a climate for optimal performance.
· Manages performance.
· Selects potential staff to sustain customer / client service delivery.
· Plans and assigns work over periods of 3 months to a year.
· Guides and directs staff to achieve operational excellence standards.

Apply Before: Not Specified

How to Apply: Interested and qualified candidates should Click Here to Apply

Additional Information

· Remuneration and benefits are attractive


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