IBM Job for a Marketing Leader, Central & West Africa

International Business Machines Corporation (IBM) is recruiting to fill the vacant position below:

Job Title: Marketing Leader, Central & West Africa

Job Code: 43751BR

Job Location: Lagos

Educational Qualification:

  • Bachelor’s Degree

Preferred Education:

  • Master’s Degree

Years of Experience:

  • 7 years experience of Marketing skills
  • 7 years deliverable of marketing goals


Other Requirements: Required Technical and Professional Expertise:

  • Ability to Lead a team
  • Flexibility to new ideas
  • Ability to work with the Leadership Council in Nigeria

Preferred Technical and Professional Experience:

  • Ability to Lead a team
  • 10 years experience of Marketing skills
  • 10 years deliverable of marketing goals
  • Flexibility to new ideas
  • Ability to work with the Leadership Council in Nigeria

Eligibility Requirements:

  • Ability to work in Nigeria

Travel Required:

  • Up to 25% or 2 days a week (home on weekends- based on project requirements)

Job Specification(s): Skills

  • This Portfolio Marketing Professional demonstrates Portfolio Marketing Professional Expert proficiency level and masters Portfolio Marketing techniques. 
  • This individual acquires professional knowledge to support portfolio marketing analysis and possesses the following skills:
  • Responsibilities/skills of this position may include:
    • Market Segment Knowledge and ability to integrate IBM in front of the client and prioritize offerings in all sales channels.
    • Apply market segmentation and competitive analysis skills to portfolio strategies.
    • Match portfolio capabilities to client needs to create roles-based value propositions.
    • Conceptualize and think strategically, intuitive about people, brand routes and messaging and
    • Data and fact-based; interpret business metrics, draws conclusions and drive actions.


  • Guides stakeholders towards common agreement on segment marketing strategies and plans, management system and corrective actions.
  • Influence Business & Sales Leaders to endorse and adopt marketing strategies and priorities.
  • Collaborate, negotiate and engage M&C functional leads to define, commit resources and execute marketing plans.
  • Negotiate with IOT Portfolio Marketing professionals on inclusion of local market requirements in MEA strategies, targets and portfolio

Problem Solving:

  • Anticipates and analyzes complex market needs, opportunities, trends, challenges and risks.
  • Frames problems in order to solve them in manageable chunks.
  • Designs and implements market segment selections, portfolio priorities, marketing and content strategies as well as content design, usage and syndication strategies.


  • Leads the Marketing & Communications team for Central and West Africa and serves as a trusted advisor to the Country General Manager.
  • Establishes forward looking vision for marketing strategies and plans in context of business strategies, which anticipates market trends and competitor moves.
  • Influences marketing strategies, plans and commitments of M&C and Business/Sales leaders on complex issues; and is recognized as segment M&C expert by Business Leader, M&C Leaders, & WW Portfolio Marketing professionals.
  • This Portfolio Marketing Professional defines strategies and manages BU budget with executive review.

Impact on Business/Scope:

  • Accountable for results and for impact on business results Central and West Africa.
  • Responsible for overall M&C contribution and value to Business leader and demonstrates discretion and independent judgment.

Role ( Job Role )
IMT/GMR Marketing & Communications Leader

Apply Before: Not Specified

How to Apply: Interested and qualified candidates should:
Click here to apply


Share This Post On:

Related Post

Leave a Reply